Sweet Dreams is an animated project that I designed all the characters and product images for, as well as animating the video that will be sold with the product (see my animation page), which are pajamas that kids can wear to scare off the “night nasties” that may accompany their dreams. I developed the look of Jonah and Joy, the main characters, and you can see a few early concept sketches below. (We decided to go a different direction and make the kids younger) Also, you can see the angels I designed to go on the back of the pajamas.

sweetdreams_concept1sweetdreams_concept2sweetdreams_angelbacks

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